2001年第7期《电视研究》发表中国社科院新闻所闵大洪撰《电视传播新形态——互动电视》一文。文中指出: 互动电视的概念,就是网络+电视的新形态。互动电视至少有以下特点: 1.对象是普通电视观众,并非网络族;2.互动工具是电视机,并非是接收视频信息的计算机;3. Journal of Television Studies Published by Min Dahong, a Press at the Chinese Academy of Social Sciences, a New Form of Television Communication - An Interactive TV. The article points out: The concept of interactive television, is the new form of network + television. Interactive TV has at least the following characteristics: 1. The object is an ordinary television audience, not the network family; 2. Interactive tools are television sets, not to receive video information computer;