随着电信网、广播电视网、互联网融合趋势的日益加强,三网融合已经成为不可阻挡的历史潮流。三网融合催生了IPTV、互动电视、手机电视等新型业务,带动了互动媒体产业的蓬勃发展。本文首先介绍了新产业发展背景下的互动媒体概念和“围绕三网融合目标”的互动媒体产业发展概况,在此基础上着重对目前互动媒体业务平台及市场情况进行了分析。如果您对此有何真知灼见,欢迎发邮件至cui_muli@ccw.com.cn或cuimuli@163.com。 With the telecom network, radio and television networks, the increasing trend of Internet convergence, triple play has become an irresistible historical trend. Triple play gave birth to IPTV, interactive television, mobile TV and other new businesses, led the interactive media industry to flourish. This paper first introduces the concept of interactive media in the background of new industry development and the development of interactive media industry based on the goal of “triple play around network”. Based on this, it focuses on the current interactive media business platform and market conditions. If you have any suggestions, please email cui_muli@ccw.com.cn or cuimuli@163.com.