一、国际广告市场的跨国经营新态势随着国际市场的日益开放和世界经济全球一体化趋势的发展,跨国公司在全球的活动日益广泛、深入,一部分企业正在向国际化、集团化方向发展,一部分产业已经和正在向国际化产业的方向发展,与此相伴随的,是广告产业的国际化和跨国广告公司经营活动的全球性趋势也越来越明显。国际广告公司全球化经营的一 I. New Trend of Transnational Management in International Advertising Market Along with the increasingly open international market and the trend of global economic globalization, the activities of transnational corporations in the world are becoming more and more widespread. Some enterprises are developing towards internationalization and collectivization, Some industries have been and are being developed to the direction of internationalized industries. Accompanied with this, the global trend of internationalization of advertising industry and the operation of multinational advertising companies is also becoming more and more obvious. International advertising company one of the globalization