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在与新媒体的比较优势越来越弱化的情况下,电视媒体必须避免追着新媒体的指挥棒转,应坚持发展的开放性、改革的主导性和创新的制度性,把“TV+”作为未来电视发展的主要方向。电视媒体通过“TV+”受众主体思维、企业家思维、产业链思维和技术驱动思维,可以超越电视媒体本身的范畴,涵盖协同创新生态体系内的各个创新主体。一方面使各种要素资源向有利于自己的方向流动;另一方面使自己的品牌力、影响力向经济社会的各领域渗透、拓展,从而形成更具市场力、创新力和生产力的传媒经济新产业、新业态、新模式。
Under the circumstance that the comparative advantages with new media are weaker and weaker, the TV media must avoid the baton chasing the new media. It should adhere to the openness of development, the leading and innovative system of reform, and turn “TV + As the future development of the main direction of television. Through the thinking of ”TV +" audience, thinking of entrepreneurs, thinking of industrial chains and technology-driven thinking, the TV media can transcend the scope of the television media itself and cover various innovation entities within the collaborative innovation ecosystem. On the one hand, various elements of resources to the direction of their own mobility; the other hand, make their own brand power, influence to all areas of economic and social infiltration, expansion, so as to form a more marketable, innovative and productive media economy New industries, new formats, new models.