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2007年1月18日,英特尔(中国)有限公司于2006年11月23日发起的寻找互联网文化代表——“寻找酷睿极客”活动在北京揭榜。历时近2个月的网络作品征集评选,15名从草根网民中产生的酷睿极客接受了这个数字娱乐创意领域的荣誉。美国《时代周刊》2006年的年度人物评选中,正在上网的“你(You)”击败了众多著名人士当选2006年度人物,就已经充分表现了网民在2006年整个世界发展进程中的巨大影响力。从2006年 YouTube 和 MySpace 的空前成功,以及他们颠覆性的影响,我们就可以了解到网民们已不仅仅满足于从网络中获取信息,更希望可以自己动手创作网络内容与他人分享。在这个全民创意的酷睿极客时代中,当人人都可以做记者或导演,自己创作歌曲,用便携式摄像机记录重大事件,并通过先进的电脑产品将作品上传网络发表时,网民已经取代了传统意义上的明星和传媒的地位,成为全民创意年代的主角,而将充分享受数码科技、创造数码娱乐上升为一种生活态度和生活方式的酷睿极客,就是“你(You)”中的代表。酷睿极客是一群积极向上、充分享受最新科技带来的无限乐趣,亦或是借助最新的科技产品创造个性化娱乐内容的时尚人群。在电脑科技高速发展和互联网快速普及的今天,酷睿极客这一人群的崛起将引导我们的网络更加多姿多彩,促进个性化、数字化娱乐方式的流行。
January 18, 2007, Intel (China) Co., Ltd. launched on November 23, 2006 looking for Internet cultural representatives - “Find Core geeks ” activities in Beijing debut. It took nearly 2 months to collect and select online works, and 15 core geeks from grassroots users accepted the honor of digital entertainment. In the 2006 People’s Choice Contest published by Time Magazine in the United States, “You”, a member of the Internet, has defeated many prominent people from being elected as People of the Year 2006, and has fully demonstrated that Internet users have enjoyed tremendous progress in the entire world in 2006 Influence. From the unparalleled success of YouTube and MySpace in 2006, and their disruptive influence, we can see that Internet users have become more than content with getting information from the Internet. They also want to create content that others can share with others. In this popular age of geek geeks, netizens have taken the place of journalists or directors, creating their own songs, recording major events with camcorders, and publishing works through advanced computer products. The star and media status in the sense of becoming the protagonist of the creative era of the people, and will fully enjoy the digital technology, digital entertainment to create a lifestyle attitude and lifestyle Core geeks, is “(You) ” representative. Core Geeks is a group of positive, fully enjoy the latest technology brings unlimited fun, or with the latest technology products to create personalized entertainment content fashion crowd. The rapid development of computer technology and the rapid popularization of the Internet today, the rise of Core Geeks this population will guide our network more colorful, and promote the popularity of personalized, digital entertainment.