论文部分内容阅读
全速行进在全渠道变革之路的王府井百货日前上线了未来商店。据了解,王府井全渠道将推出五条产品线掌上生活、移动工作台、本地交互、双店模式和专属管家。未来,消费者可以通过移动商城、微信商城、导购Pad、未来商店等七大线上线下互动渠道购物。目前,北京市百货大楼全部化妆品专柜和部分服装品牌导购已配备Pad,同时部分收银台也支持
Wangfujing Department Store, which is moving at full speed on the road of omnichannel change, has launched its stores in the future. It is understood that all channels of Wangfujing will launch five product lines of handheld life, mobile workbench, local interaction, double store model and exclusive housekeeper. In the future, consumers can shop through the seven online and offline channels such as mobile mall, WeChat mall, shopping pad Pad, and future stores. At present, all department stores in Beijing Cosmetics counters and some clothing brand shopping guide has been equipped with Pad, also part of the checkout also support