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伴随着新高考改革的不断深入,高职院校只有充分利用各类资源,探索招生宣传的有效路径,才能切实做好招生宣传工作。为此,本文就温州职业技术学院2015级新生的招生宣传有效路径开展了问卷调查。从获取信息方面、填报志愿方面、专业选择方面对调查数据进行分析的基础上,对于改进高职招生宣传工作提出了对策建议。
With the continuous deepening of the reform of the new college entrance examination, higher vocational colleges only make full use of all kinds of resources to explore the effective path of enrollment and publicity, in order to effectively do a good job admissions propaganda work. To this end, this article conducted a questionnaire survey on the effective path of enrollment promotion of the 2015 freshmen at Wenzhou Vocational and Technical College. On the basis of obtaining information, filling out the volunteer and professional choice of the survey data, we put forward countermeasures and suggestions for improving the propaganda work of higher vocational students.