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品牌,是企业形象的代言人,一旦亮相,就以自己的鲜明个性给人以它的市场认知度,它体现的不仅仅是 企业的综合实力,同时也体现了企业的素质和信誉。一个优秀的品牌,是做大做强企业的基础,也是企业赢得市场的条 件。今天,中国企业在“走出去”的时候,越来越重视企业品牌建设,并将品牌战略作为一种经营韬略,体现了中国企 业家洞察趋势,把握先机,积极参与国际竞争的睿智。在座中有的是公司集团的领导,有的是主管这方面工作的行家,各 位所在的企业都是上海市名牌企业,在海内外市场享有很高的知名度。现就“创出口名牌”这个话题,请各位发表看法。
Brand, is the spokesperson of corporate image, once debut, with its own distinct personality gives its market awareness, it reflects not only the overall strength of enterprises, but also reflects the quality and credibility of enterprises. A good brand, is the basis for bigger and stronger enterprises, but also the conditions for enterprises to win the market. Today, Chinese enterprises are paying more and more attention to brand building when they “go global.” They use brand strategy as a management strategy, reflecting the insightful trends of Chinese entrepreneurs, grasping opportunities and taking the initiative in international competition. There are some leaders in the group here, some of whom are experts in charge of work in this field. All of you are famous enterprises in Shanghai and enjoy a high reputation in both domestic and overseas markets. Now on the “export brand name” this topic, please express their views.