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近年,内销市场俨然已是众多玩企的必争之地,各品类玩具竞争越趋激烈,产品同质化现象明显。厂家们在感叹生意难做之余又纷纷寻思如何在市场上突围。近日记者走访上海玩具展时发现,新品类的热卖和新技术的成熟,吸引不少厂家跟风,形成更广泛的竞争,这正是内销市场的缩影,玩具业也将进入新一轮的洗牌阶段。业界人士认为玩具制造业的高速发展期已然过去,企业主们要坚持走创新发展之
In recent years, the domestic market seems to be the place where many enterprises play a leading role. The competition among various types of toys is becoming more and more intense with the phenomenon of homogenization of products remarkably. Manufacturers are lamenting business difficult to do while they have wondering how to break through in the market. Recently, during a visit to Shanghai Toy Fair, reporters found that the hot sale of new products and the maturity of new technologies have attracted many manufacturers to follow suit and create more extensive competition. This is the microcosm of the domestic market. The toy industry will also enter a new round of reshuffle stage. The industry believes that the rapid development of toy manufacturing is already past, business owners should adhere to innovation and development