论文部分内容阅读
当前,随着我国科学技术的迅速发展,对多个产业的发展也产生了很大影响,促进了传统产业的改革。从媒体行业的发展情况来看,新的媒体环境对传统纸质媒体的发展产生了很大的冲击。在这一发展形势下,纸质媒体要想在市场中得以生存,就要积极地转变发展模式。基于此,本文主要就移动互联网环境下传统纸媒发展的困境,以及移动互联网环境对传统纸媒产生的影响进行详细分析,然后结合实际对传统纸媒跨媒体发展的原因和发展的策略进行详细探究。希望通过此次理论研究,能够对传统纸媒的进一步发展起到积极促进作用。
At present, with the rapid development of science and technology in our country, it has also had a great impact on the development of many industries and promoted the reform of traditional industries. Judging from the development of media industry, the new media environment has had a great impact on the development of traditional paper media. In this development situation, if the paper media wants to survive in the market, it must actively change its mode of development. Based on this, this paper mainly analyzes the dilemma of the development of traditional paper media under the mobile Internet environment and the impact of the mobile Internet environment on the traditional paper media, and then explores the reasons for the development of traditional paper media cross-media and the strategies for its development in detail. Hope that through this theoretical study, can play an active role in promoting the further development of traditional paper media.