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随着社会的变迁,很多老字号一蹶不振,这里有社会原因也有企业自身的原因。然而,老字号的复兴,一切皆有可能过去老北京人有句口头禅:“头戴‘马聚源’,脚踩‘内联升’,身穿‘瑞蚨祥’,腰缠‘四大恒’。”这是对中华老字号的最形象的描述,也表达了国人对于老字号的一度狂热。如今有着上百年积累的先天品牌优势的老字号们却纷纷走向了下车道。是什么导致了老字号们的举步维艰,他们又该如何复兴呢?
With the social changes, many old and fickle, there are social reasons there are business reasons. However, old-fashioned revival, everything is possible in the past old Peking Man has a mantra: “wearing a horse Juyuan, foot in ’inline liters’, wearing ’Rui Xiang,’ waist wrapped around the ’Four Immortals’. ”This is the most vivid description of China’s old name, but also expressed the people for the time-honored fanatical. Today, with the innate brand superiority accumulated in the past century, the old famers all went to the next lane. What led to the old man who struggled, how should they rejuvenate?