作为图书策划编辑,其最基本的工作就是做好市场调研,了解市场需求的变化,再针对性地选题,以确保符合市场发展的需求。但是在现阶段的工作中,许多图书策划编辑不重视市场调研方面的工作,也缺少对调研工作的基本认知,对于市场调研的方法和内容知之甚少,所以很难行之有效地开展这项工作。本文旨在重点分析和研究图书策划编辑进行市场调研的内容和方法,力求为此类工作找出重点,廓清思路,理清方法。 As a book planning editor, its most basic work is to do a good job of market research, understanding of changes in market demand, and then targeted selection, to ensure that the development in line with market demand. However, at this stage of work, many book plan editors do not attach importance to market research work, lack of basic knowledge of research work, and have little understanding of the methods and contents of market research. Therefore, it is very difficult to carry out this work effectively Work The purpose of this paper is to analyze and study the contents and methods of market research conducted by the editors of the book, so as to find out the key points for such work, outline the way of thinking and clarify the methods.