今天所有的信息传播,不再是以媒介为核心,而是以人为中心,所有品牌都要真正近距离与消费者互动2015年国内汽车市场面临的市场环境极为复杂,虽然国内汽车的保有量逐年提升、市场需求潜力巨大、汽车后市场的发展也成萌芽之势,但各种不确定因素,如汽车销售、品牌重塑、互联网时代的营销模式等都深深影响着国内汽车市场,加之进口品牌车企越来越发力中国市场,这尤其对国产汽车品 Today, all information dissemination is no longer centered on the media, but on the human-centric level. All brands should truly interact with consumers at close range In 2015, the market environment in China’s domestic automobile market is extremely complicated. Although the number of domestic vehicles keeps growing year by year However, various uncertainties, such as automobile sales, brand remodeling and marketing model in the Internet era, have a profound impact on the domestic auto market. In addition, the import Brand car prices more and more force on the Chinese market, especially for domestic auto products