“一品多牌”策略指的是企业对同类产品使用两个或两个以上的品牌的简称。如宝洁公司的洗发水有潘婷、飘柔、海飞丝、沙宣4个品牌;通用汽车公司有凯迪拉克、别克、奥斯摩比尔、雪佛莱、庞蒂克等品牌;上海自猫公司的洗衣粉既有白猫牌又有佳美牌。采用“一品多牌”的益处企业采用一品多牌,可多占货架面积,增加本企业产品被选中的机率。二是给低品牌忠诚者提供更多的选择——低品牌忠诚者或无品牌忠诚者常发生品牌转移,截获品牌转移者的唯一的办法是提供多个品 The “one product and multiple licenses” strategy refers to the abbreviation of companies using two or more brands for similar products. Such as Procter & Gamble’s shampoo Pantene, Rejoice, Head & Shoulders, Sassoon 4 brands; General Motors has Cadillac, Buick, Osmium Bill, Chevrolet, Pontiac and other brands; Shanghai from the cat company’s detergent both There are white cats and Jiamei cards. The benefits of using “a product and more cards” The company uses more than one product license, which can occupy more area of ​​the shelf and increase the probability that the product will be selected. The second is to provide low-brand loyal people with more choices - low brand loyalty or non-brand loyalty often occurs brand transfer, the only way to intercept the brand transfer is to provide multiple products