论文部分内容阅读
CRM即客户关系管理,是现代管理科学与先进信息技术结合的产物。CRM作为一种新型的现代管理模式,体现了“以客户为中心”的经营理念,使企业外部的客户资源得以合理利用,是提升企业核心竞争力,创造和增加企业价值的有力法宝,决定着企业是否能最终实现自己的愿景和使命。保险企业在新的经营形势下,必须实施以顾客为中心的经营战略,战略实施的关键点在于管理顾客关系。本文从客户关系管理与企业核心竞争力的关系角度,探讨保险业企业在提升企业核心竞争力过程中客户关系管理的价值所在。
CRM is customer relationship management, is a product of the combination of modern management science and advanced information technology. CRM as a new type of modern management mode embodies the business philosophy of “customer-centricity”, makes reasonable utilization of customer resources outside the enterprise, and is a powerful weapon for enhancing the core competitiveness of enterprises and creating and increasing the enterprise value. Determine whether the business can ultimately achieve their vision and mission. Under the new management situation, insurance companies must implement a customer-centric business strategy. The key point in implementing the strategy lies in managing customer relationships. This article discusses the value of customer relationship management in the process of enhancing the core competence of the insurance company from the perspective of the relationship between customer relationship management and the core competence of the enterprise.