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一、洪山陶瓷企业背景原洪山陶瓷厂始建于唐末宋初,距今已有1200多年的历史。在千年的历史长河中,洪山陶瓷厂曾获得多项殊荣。经过多年的持续创新,洪山陶瓷厂成了山西省乃至华北地区陶瓷生产的重要基地,企业拥有自营进出口权,生产的产品远销国内外,并且在2001年10月,“洪山牌”商标被认定为山西省著名商标。2006年洪山窑址被国务院认定为全国重点文物保护单位。然而,受国企改革、市场竞争加剧等因素影响,曾经的山西陶瓷业巨头日渐凋敝,企业连年亏损,员工工作积极性逐年减弱。
First, the Hongshan ceramics business background The original Hongshan ceramics factory was built in the late Tang Dynasty Song Dynasty, dating back more than 1200 years of history. In the long history of the millennium, Hongshan ceramics factory has won a number of awards. After many years of continuous innovation, Hongshan Ceramics Factory has become an important base for the production of ceramics in Shanxi Province and even in North China. The company has the right to import and export independently. The products are sold both at home and abroad. In October 2001, "Trademark has been identified as a famous trademark in Shanxi Province. Hongshan kiln in 2006 by the State Council as a national key cultural relics protection units. However, influenced by such factors as the reform of state-owned enterprises and intensified market competition, the once-large-scale ceramics industry in Shanxi Province has become increasingly sluggish. Enterprises have suffered losses year after year, and the enthusiasm of employees has weakened year by year.