在余氯丑闻中,可口可乐的表现虽然很过分,但消费者的反应似乎并未达到震惊的程度。为什么?原因很简单。近些年来国际知名品牌在中国市场丑闻不断,国内消费者经过诸多负面事件的洗礼,不再对洋品牌犯事一惊一乍了。事实上,国内消费者在早年间形成的国际名牌就是产品质量过硬代名词的观念,如今已经动摇,曾经风光无限的它们正在走下中国市场的神坛。尽管中国消费者对洋品牌的泛神论还不至于一下子蜕变为无神论,但要想再造 In the chlorine scandal, Coca-Cola’s performance was overdone, but consumer reaction did not seem to have reached alarming levels. Why? The reason is simple. In recent years, international well-known brands continue to scandal in the Chinese market, domestic consumers, after many baptisms of negative events, is no longer a surprise to the foreign brands. In fact, the concept that international consumers have formed in the early years as synonymous with product quality has now been shaken. Once the scenery was famed, they are nowhere to go down in the altar of the Chinese market. Although the Chinese consumers of foreign brands of pantheism not yet suddenly transformed into atheism, but to re-create