论文部分内容阅读
一个城市的视觉形象就必然涵盖了这个城市的方方面面,因此,一个城市的视觉形象设计需要做的就是将该城市的自然地理环境、历史风俗文化、经济文明和产业特色等元素整理归纳起来,取之要素,并加以创新改善,最后将之直观而且全面地展现给社会公众。现在国内的许多城市因注重经济的发展而忽略了自己城市的文化特色,或者固步自封、守着过往的东西不肯创新,使得很多城市的识别度不高,给人以千篇一律之感。然而每个城市都是该有着自己独有的特色的。本文主要介绍城市形象设计的意义以及以黄石城市形象为例的视觉设计研究。
The visual image of a city necessarily covers all aspects of the city. Therefore, the visual image design of an urban needs to be done by summing up the elements of the city’s natural geographical environment, historical customs and culture, economic civilization and industrial characteristics, The elements of innovation and improvement, and finally the visual and comprehensive display to the public. At present, many cities in our country neglect the cultural characteristics of their cities or pay more attention to the economic development, and they are reluctant to innovate while keeping the past. They make many cities have a low recognition rate and give a sense of stereotyped identity. However, each city should have its own unique characteristics. This article mainly introduces the significance of urban image design and the study of visual design with the image of Huangshi City as an example.