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随着人们生活水平的提高,照相机已不再是稀罕之物;科技进步,“傻瓜”问世,使不懂光圈速度的芸芸众生,对相机也能运用自如。生活的灿烂和自然的多彩,更使人们远离单调的黑白,纷纷步入彩色摄影世界。据悉,我国每年彩色胶卷的消耗量已达数千万卷,可见彩色感光材料的市场是多么广阔。然而一个严峻的现实却无法回避,彩色世界竞争激烈。“乐凯”作为国产胶卷的最后一个堡垒,已陷入洋品牌的重围,正在孤军奋战。且以南京为例:如果你漫步南京街头,稍加留意就会发现,几乎所有的彩扩店家,包括颇具名声的“环球”、“江南”等百年老店都穿上“洋装”,黄“柯达”、绿“富士”,蓝“柯尼卡”的店面装璜,虽然为原本繁华的都市又增添了几分艳丽的色彩,但有识之士面对此况则哀叹:“中国彩色感光材料市场,已经成为美国、日本两强共霸的天下。”其实,中国“乐凯”彩色胶卷的质量,经过十多年的努力,已经达到目前市场广泛销售的“柯达”、“富士”的水平,且价格低于洋货的三分之一,然而市场份额却不容乐观,笔者在位于新街口的南京摄影图片社、金陵饭店图片社及几家大商场彩卷专柜了解到,一般每家每天“柯达”和“富士”要售出40—50
With the improvement of people’s living standards, the camera is no longer a rare thing; science and technology progress, “fools” come out, so that people who do not understand the speed of the aperture can be used to the camera. The splendor of life and the colorfulness of nature make people move away from monotonous black and white and step into the world of color photography. It is reported that China’s annual consumption of color film has reached tens of millions of rolls, showing how extensive the market for color photosensitive materials is. However, a grim reality cannot be avoided and the color world is highly competitive. “Lok Kai” as the last bastion of home-made film, has been encircled by foreign brands and is fighting alone. Take Nanjing as an example: If you walk along the streets of Nanjing, you will notice that almost all the color-spreading stores, including the famous “Global” and “Jiangnan” one-hundred-year-old stores are wearing “clothes”, and Huang’s Kodak. “Green Fuji” and blue “Konika” storefronts have added a bit of splendid color to the city’s bustling city, but people of insight lament the fact that “China’s color photographic materials The market has become the world where both the United States and Japan co-occupy the world.” In fact, after more than ten years of hard work, the quality of the Chinese “Lokkai” color film has reached the level of “Kodak” and “Fuji” that are widely sold in the current market. , and the price is less than one-third of the foreign goods, but the market share is not optimistic, the author learned in Nanjing Xinjiekou Photo Gallery, Jinling Hotel Photo Gallery and several major shopping malls color volume counters, generally every household every day ”Kodak“ and ”Fuji" to be sold 40-50