泰国影视在电视台的热播,让中国旅游者对泰国的印象和感知都有了新的认识,丰富了旅游者对泰国文化的理解。本文就这一现象进行分析,通过发放问卷对近几年中国赴泰出境旅游市场情况进行实质性调查发现,这股微热流,使得泰国这一出境旅游目的地再次成为旅游者心目中的一个理想地。虽然受到泰国国内政治危机等因素的干扰,旅游人数下降,但是当泰国局势恢复平静时,泰国继续成为旅游者需求度较高的旅游地,加上免费签证的推出,在2011年的春节,中国赴泰出境旅游仍然成为消费热点,出现较旺回升的局面。 Thai film and television hit in the television station, so that Chinese tourists have a new understanding of the Thai impression and perception, enriching tourists’ understanding of Thai culture. This paper analyzes this phenomenon by issuing a questionnaire to conduct a substantive investigation on the situation of China’s outbound tourism market to Thailand in recent years. This micro-heat flow has made Thailand’s outbound tourist destination once again an ideal tourist’s mind Ground Although the number of tourists declined due to factors such as the political crisis in Thailand, the number of tourists dropped. However, when the situation in Thailand returned to calm, Thailand continued to be a tourist destination with high demand. With the introduction of a free visa, in the Spring Festival of 2011, China Outbound travel to Thailand is still a consumer hot spot, with the situation of more recovery.