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保健品市场的形势是风起云涌.各领风骚。相对来说.某些保健品的产品生命周期较短,这决定了它不应该有太长的市场导入期.那么借助广告强势切入.迅速制造流行.就成了保健品市场推广的一个重要特征。流行是一种无形的力量,是一种软暴力,它诱惑消费者向它靠拢.也强迫消费者向它看齐。可见.掌握了市场流行,也就掌握了市场权力。下面是蓝火策划的两个保健品案例分析.揭示了保健品市场创新品牌的秘密。第一个案例是深圳雪樱花丰韵丹。雪樱花丰韵丹是种“丰乳、健乳、美乳”的新女性产品.它顺应改革开放、风气新开的时代潮流.第一次吹响了中华女性热切追求丰韵美的号角,揭开了女性世界犹抱琵琶半遮面的面纱。从某种意义上来说.它是一种革命性产品.代表着一种非凡的女性自我解放的勇气.
Health care products market situation is surging. Relatively speaking, the short life cycle of some health products, which determines that it should not have too long period of market introduction, then cut through the strong advertising, rapid manufacturing popularity has become an important feature of health care products marketing . Pop is an invisible force, a kind of soft violence that tempts consumers to move closer to it, and forces consumers to align with it. Visible. Mastered the market popularity, also mastered the market power. Below is a case study of two health care products planned by Blue Fire, revealing the secrets of brand innovation in the health care products market. The first case is Shenzhen snow cherry Feng Yun Dan. Snow Sakura Feng Yun is a kind of “breast milk, breast milk, beautiful milk ” new female product.It complies with the reform and opening up, the trend of the new trend of the times.For the first time sounded the Chinese woman earnestly pursue Feng Yunmei’s horn, exposed Opened the female world still holds half-veil mask. In a sense, it is a revolutionary product that represents the extraordinary courage of an extraordinary feminine self-liberation.