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2016年,家电产业再次经历深度盘整,不断涌现的商业模式和层出不穷的转型思维,激荡在每一位家电从业者的脑海里,也深刻地洗涤着每一位家电从业者的脑细胞。经过2016年第六届中国家电营销年会的头脑风暴,家电厂商有了新的答案:就是家电业最终还是必须回归到需求本位和商业本质。当下,消费已经成为市场最大的驱动力。商品的本质是价值,
In 2016, the home appliance industry once again experienced deep consolidation, emerging business models and emerging transformation thinking, stirring in the minds of every home appliance practitioner, but also deeply washing every brainpower of appliance practitioners. After the brainstorming of the 6th China Home Appliances Marketing Annual Conference in 2016, the appliance manufacturers have a new answer: that is, the home appliance industry must eventually return to the needs-based and commercial nature. Now, consumption has become the biggest driver of the market. The essence of the product is value,