为满足用户的情感需求,提出基于感性意象定位的汽车造型设计方法。首先通过收集、筛选和提炼感性词汇,完成产品感性意象定位;其次对感性词汇展开发散,确定符合意象定位的形态原点和造型特征;最后提取形态原点的关键特征,构建其与汽车各功能区之间的关联,将造型特征约束融入其中,完成汽车造型设计。产品意象产品意象是指用户凭借自身感官对产品造型所产生的直觉联想,通常可以用一系列的感性词汇来进行表达,如“精致的”、“稳重 In order to meet the emotional needs of users, this paper proposes a car styling method based on sentimental image localization. First of all, the perceptual images are located through the collection, screening and refinement of sensory vocabularies. Secondly, the sensory vocabularies are developed to determine the morphological origin and shape features that conform to the image orientation. Finally, the key features of the morphological origin are extracted to construct a map of the sensory vocabularies. The association between the modeling features will be bound to them, to complete the car styling. Product Imagery Imagery refers to the intuition associ- ated with the style of a product by virtue of its own senses. It can usually be expressed in a series of sensory words, such as ”delicate “, ”