中国制造正在向中国创造转变,通常是在贴牌的同时将自有品牌推广向国际市场。往往品牌成败在于消费者对其态度和感知。近年来原产地效应及混合产品已成为学术界关注两个热点问题。基于此,本文研究了原产地效应与哈萨克斯坦消费者对中俄两国品牌的态度,制造地为中国对品牌态度影响,品牌来源国为俄国和中国分别对中俄两个品牌态度影响及相关关系。本文通过在哈萨克斯坦进行问卷调研,建立研究模型,运用方差分析和相关性分析方法分析变量之间的关系,并为国际品牌营销者提出了一些实用的建议。 Made in China is creating a change in China, usually in the OEM at the same time promote its own brand to the international market. Often the brand success or failure is the attitude and perception of consumers. In recent years, the effect of origin and blended products have become two hot issues of academic concern. Based on this, this paper studies the effect of origin on the attitude of Kazakhstan consumers to the brands of China and Russia, the influence of manufacturing location on China’s brand attitude, the influence of the source country of the brand on Russia’s and China’s attitudes toward the two brands and their correlation relationship. In this paper, a questionnaire survey in Kazakhstan, the establishment of research models, the use of analysis of variance and correlation analysis of the relationship between variables, and for international brand marketers put forward some practical suggestions.