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卡西欧公司的销售调查卡。卡西欧公司的市场调查主要是销售调查卡,其卡只有明信片一般大小,但考虑周密,设计细致,调查栏目中各类内容应有尽有。第一栏是对购买者的调查,其中包括性别、年龄、职业,分类十分细致。第二栏是对使用者的调查,使用者是购买者本人、家庭成员、还是其他人。每一类人员中又分年龄、性别。第三栏是购买方法的调查,是个人购买、团体购买、还是赠送。第四栏是调查如何知道该产品的,是看见商店橱窗布置、报刊杂志广告、电视台广告、还是朋友告知、看见他人使用等等。第五栏是调查为什么选中了该产品,所拟答案有:操作方
Casio's sales survey card. Casio's market research is mainly sales of the survey card, the card is only the size of a postcard, but careful, detailed design, survey section of all kinds of content everything. The first column is a survey of buyers, including gender, age, occupation, classification is very detailed. The second column is a survey of users, whether the user is the buyer, family member, or other person. Each category is divided into age, gender. The third column is a survey of methods of purchase, personal purchase, group purchase, or gift. The fourth column is to investigate how to know the product, is to see the shop window layout, newspapers and magazines advertising, television advertising, or a friend told to see others use and so on. The fifth column is to investigate why the selected product, the proposed answer is: the operator