21世纪,随着科学技术和经济发展的突飞猛进,网络和信息化技术已经走入人们的日常生活,改变着人们的生活习惯和消费方式。在互联网的发展和影响下,市场和经济逐渐走向了网络经济时代,因此在网络经济时代下的市场和营销的模式也必须转型。 In the 21st century, with the rapid development of science and technology and economic development, the network and information technology have entered the daily life of people, changing people’s living habits and consumption patterns. With the development and influence of the Internet, the market and economy have gradually moved toward the era of cyber economy. Therefore, the market and marketing model under the era of cyber economy must also be transformed.