论文部分内容阅读
IP指知识产权,表示从网络文学改变成影视剧、从影视剧改变成网游以及从网游改编成影视剧的一种形式。IP的实质就是指拥有一定的价值基础并且有能力超越媒体平台进行多形式开发的优质内容的版权。本文从IP和商业模式的概念入手,分析当今热门优质IP的改编成果,总结出几个我国典型的IP商业运营模式。然后通过分析我国IP产业现状以及存在的问题,得出适合我国IP产业发展的对策方法,最后总结出适合当前市场形势的IP产业发展道路。
IP refers to intellectual property, said the change from online literature into drama, from drama to online games and online games adapted into a form of drama. The essence of IP is the copyright of good content that has a certain value base and is capable of multi-modal development beyond the media platform. This article starts with the concept of IP and business model, analyzes the adaptation results of today’s popular high-quality IP and concludes with several typical IP business operation modes in our country. Then by analyzing the current situation and existing problems of IP industry in our country, we can get the countermeasures that suit for the development of IP industry in our country and finally summarize the development path of IP industry that suits the current market situation.