8月17日IKEA宜家2018财年媒体发布会在上海举行。对万千家庭而言,家不会只有一种模样。今年,宜家邀请了来自全国的媒体、意见领袖以及家居爱好者们一同从客厅开始,发现家的更多可能。在媒体发布会现场,宜家展示了5个主题家居展间,并首次邀请外部设计师——时尚设计师Chris Chang和“生活机能”提案工作室创始人令狐磊为本次发布会设计了两间风格迥异的客厅。同时,宜家还通过7种不同风格的展示,让消费者找到更符合个人特质和喜好的风格。在新财年的开端,宜家将推出700多种新品,而2018宜家《家居指南》也将于8月18日正式上市。 August 17 IKEA IKEA FY2018 Press Conference in Shanghai. For thousands of families, the family does not have only one appearance. This year, IKEA invited the media, opinion leaders and home-lovers from all over the country to start with the living room and discover more possibilities for the family. At the press conference, IKEA presented five themed home showrooms and for the first time invited external designers - fashion designer Chris Chang and founder of “Life Functionality” Proposal Studio Linghu Lei to design for this conference Two different styles of living room. At the same time, IKEA also through seven different styles of display, so that consumers find more in line with personal characteristics and preferences of the style. At the beginning of the new fiscal year, IKEA will launch more than 700 kinds of new products, while the 2018 IKEA “Home Guide” will be officially listed on August 18.