市场综述 >>在2003年初,喜之郎公司向市场推出新包装的200克果肉果冻,随后发动了一场“大碗”果肉果冻普及运动,计划通过产品创新——”大碗装、杂果多”,将消费人群从小果冻的小孩、少女、母亲人群拓展到大果冻的家庭全众,使果冻产品由休闲小食品转变为主流休闲食品,提高市场份额,进而提升品牌“亲情无价”的价值观,强化品牌与产品的高关联。 Market Commentary >> In early 2003, Xirola introduced the newly packaged 200g jelly jelly to the market, followed by a “big bowl” fruit jelly popularization campaign through product innovation - “big bowl, ”, The consumer groups from small jelly children, adolescents, mothers crowd expanded to large jelly family, the jelly products from casual snacks into mainstream snack foods, increase market share, and thus enhance the brand“ priceless affection ”values , Strengthen the high correlation between brand and product.