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2011年3月28日,湖北电视综合频道推出一档大型健康养生娱乐脱口秀节目《新本草纲目》,开播以来,备受社会关注。短短一个月的培植期之后,连续三个月收视率为湖北省第一,单期平均收视率冲高至1.87%。可以看出,这档节目的创办正是迎合了人们对健康知识的需求。据中国医师协会等机构对全国31个省、自治区、直辖市的调查结果显示,主流城市的白领亚健康比例达76%,处于过劳状态的接近六成,真正意义上的健康人比例不到3%。人们追求健康的心情十分迫切。传播健康养生知识、正确的保健方法已成为电视媒体顺应需求、责无旁贷
March 28, 2011, Hubei TV integrated channel launched a large healthy health entertainment talk show “New Compendium of Materia Medica”, since the launch, much social concern. After just one month of cultivation, the viewing rate for the first time in three consecutive months in Hubei Province, the average single-time shot up to 1.87%. It can be seen that this program is founded to meet the needs of people’s health knowledge. According to the findings of the survey conducted by the Chinese Medical Association and other agencies in 31 provinces, autonomous regions and municipalities directly under the Central Government, the prevalence of white-collar workers in mainstream cities is 76% and in the state of overworked, nearly 60% of them are underworked. The proportion of healthy people in the real sense is less than 3 %. The pursuit of healthy people’s mood is very urgent. Dissemination of health knowledge, the correct method of health care has become the television media to meet the demand, duty-bound