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包装设计作为一种文化现象,已成为人类经济活动中的自觉行为,已由过去的简单产品包装升华为当今的文化包装。酒包装设计考虑的不仅是商业因素,而且要通过设计表现出酒的文化性。酒包装的设计元素中体现的文化特性显现出了独特的文化内涵。吉林吉特酒业是吉林农业科技学院下属的国有企业,本文立足于校办企业吉特酒业,从文化的角度剖析了吉特酒业包装设计存在的不足。
As a cultural phenomenon, packaging design has become a conscious act in the economic activities of mankind. It has been sublimated from the simple product packaging in the past to the present culture packaging. Wine packaging design considerations not only commercial factors, but also through the design of the wine culture. The cultural identity embodied in the design elements of wine shows a unique cultural connotation. Jilin Jit Wine Co., Ltd. is a state-owned enterprise under the Jilin Agricultural Science and Technology Institute. This paper bases on the Jit liquor, a school-run enterprise, and analyzes the shortcomings of Jit liquor packaging design from a cultural point of view.