论文部分内容阅读
本文通过对2010~2012年395部在中国内地上映的国产电影分析,研究了网络口碑与票房收入之间的关系,研究结果显示在控制影片类型,不考虑专业评论网站评论数量的情况下,网站的评分、影片导演的知名度以及演员的知名度与票房收入之间呈现出明显的正相关关系;考虑到评论数量之后,影片的评论得分与票房收入之间不存在统计意义上的相关关系,而评论数量与票房收入之间存在着显著的相关关系。
Based on the analysis of 395 domestic movies released in mainland China from 2010 to 2012, this paper studies the relationship between online word-of-mouth and box office receipts. The results show that in the control of video types, regardless of the number of reviews of professional reviews websites, The score of the film director, the popularity of the film director and the popularity of the actor and the box office revenue showed a significant positive correlation; after considering the number of reviews, there was no statistical correlation between the movie review score and the box office revenue, and the comment There is a significant correlation between quantity and box office revenue.