论文部分内容阅读
我国高等院校自1991年试办MBA教育至今已有10年,毕业的工商管理硕士(MBA)研究生数以万计,他们在各自的工作岗位上发挥着重要的作用。为了更好地展示我国高等院校试办MBA十年来营销管理课程的教学成果和促进全国MBA培训院校之间的交流,进一步提高营销管理课程的教学质量;同时也是为了更好地促进MBA学生理论联系实际,加强对营销理论与实际的研究,提高企业营销管理水
Our country’s colleges and universities have been trying out the MBA education for more than 10 years since 1991, and graduated many tens of thousands of MBA graduates. They play an important role in their respective jobs. In order to better demonstrate the teaching achievement of marketing management courses in colleges and universities in our country for ten years and to promote the exchange among the national MBA training colleges and universities and to further improve the teaching quality of marketing management courses and also to better promote MBA students Theory with practice, to strengthen the marketing theory and practice of research, improve enterprise marketing management water