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当今,以即时、自主、互动为传播特点的网络虚拟社会,正成为思想文化的集散地和社会舆论的放大器,在给党建和组织工作带来机遇的同时也带来了挑战。在某种程度上,谁占领网络制高点,谁就掌握主动。传播力决定领导力,话语权决定主动权,透明度决定公信度。网络虚拟社会对组织工作的影响越来越成为一个亟待研究的课题。21世纪信息技术日新月异的发展给社会形态带来了深刻的影响和变化,互联网已成为影响广大党员群众价值观念、思想行为的重要场域,是各级党组织开展意识形态教育、思想文化宣传、凝聚民心等工作所不容忽视的领域。
Nowadays, the network virtual society featuring instant, independent and interactive communication is becoming an ideological and cultural center and an amplifier for public opinion. It brings challenges to party building and organizational work as well as opportunities. To some extent, who occupy the commanding heights of the network, who take the initiative. Communication power determines leadership, voice determines the initiative, transparency determines the credibility. The influence of network virtual society on organizational work has become an issue to be studied urgently. The rapid development of information technology in the 21st century has brought profound impact and changes on the social formation. The Internet has become an important field that affects the values and ideological behavior of the masses of party members. It is also an important field for ideological education, ideological and cultural propaganda among party organizations at all levels, Unite the people and other work can not be ignored in the field.