论文部分内容阅读
发徽华茂集团有限公司的前身是安徽省安庆纺织厂,自1975年以来,该企业连续26年保持着赢利的好势头,现已发展成为一家拥有2个全资子公司、3个控股子公司,投资领域涉及纺织、金融证券和高科技的企业集团,并被列为520户国家重点企业之一。2000年1~9月,该公司已实现利润9327.56万元,同比增长118%。 华茂集团的持续发展,得益于他们全面实施的三大发展战略。 品牌化战略 说起品牌,华茂集团董事长华冠雄感触颇深。那还
Huihui Huamao Group Co., Ltd. is the predecessor of Anhui Anqing Textile Factory. Since 1975, the company has maintained a good momentum of profit for 26 consecutive years. Now it has grown into a company with two wholly-owned subsidiaries and three holding subsidiaries. The company, the investment field involves textiles, financial securities and high-tech enterprise groups, and is listed as one of the 520 national key enterprises. From January to September 2000, the company had achieved a profit of 93.27 million yuan, an increase of 118% over the same period last year. The sustainable development of Huamao Group benefits from the three major development strategies that they have fully implemented. Branding strategy Speaking of brands, Huamao Group Chairman Hua Guanxiong feels deeply touched. That also