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企业重组或资产重组,是近几年来的热点。通过资产重组,企业重新整合自己所拥有的各种资源,重新构造企业的生产经营格局,调整产业结构和产品结构,同时,不断扩大企业规模,建立新的企业组织与制度,从而有效地实现生产力的重组,提高企业的市场竞争力。现实中的企业资产重组,内容和方式极其丰富。本期3个案例分别介绍企业整体重组、盘活无效资产、发挥品牌优势等方面的成功经验。
Corporate restructuring or reorganization of assets, is the hot spot in recent years. Through the reorganization of assets, the enterprises re-integrate the various resources they own, reconstruct their production and management structure, and adjust the industrial structure and product structure. At the same time, they constantly expand the scale of their enterprises and establish new enterprise organizations and systems so as to effectively realize their productivity The reorganization, improve the market competitiveness of enterprises. The reality of corporate assets restructuring, content and style is extremely rich. The three cases in this issue respectively introduce the successful experiences of enterprises in restructuring, activating inactive assets and giving play to brand advantages.