随着社会的快速发展,科学技术的日新月异,我们渐渐告别了慢节奏的生活步调,开启了一个快节奏时代。当生活的步调越来越快,人们选择商品的时候,多类商品也许质量上并没有太大的区别,这时包装的竞争就变得强烈。因为包装是消费者与商品的第一个接触点,因此,它一开始便能吸引消费者的注意力,并迅速传播产品信息。如何最先抓住消费者眼球从而促进产品的销售量成为了一个新的命题,随之越来越多的设计师将重点放在了趣味性包装上。消费心理学是研究消费者购买,使用商品和劳务的行为规律的商业心理学主要研究领域之一,对它的研究有助于让设计师们更加有目标的设计包装,抓住细节,吸引消费者。 With the rapid development of society and the ever-changing science and technology, we gradually bid farewell to the pace of slow-paced life and started a fast-paced era. When the pace of life is getting faster and faster, when people choose the product, the quality of many kinds of products may not be much different, then the competition of the packaging becomes strong. Because packaging is the first point of contact between consumers and goods, it can initially capture the attention of consumers and quickly disseminate product information. How to first grab the eye of consumers to promote product sales has become a new proposition, followed by more and more designers will focus on the fun of packaging. Consumer Psychology is one of the major areas of business psychology that studies the behavior of consumers in purchasing, using goods and services. Its research helps designers to design packaging more purposefully, seize the details and attract consumption By.