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11月21日,商务部下发《关于促进电子商务应用的实施意见》,提出未来2年我国电子商务总体目标和发展方向。《意见》指出,到2015年要使电商成为重要的社会商品和服务流通方式,交易额超过18万亿元,网络零售额相当于社会消费品零售总额的10%以上,规模以上企业应用电子商务比例达80%以上。《意见》提出,商务部将支持百货商场、连锁企业、专业市场等传统流通企业依托线下资源优势开展电子商务,实现线上、线下资源互补和应用协同。同时,还将鼓励通过电商手段开展再生资源回收、旧货流
On November 21, the Ministry of Commerce issued the Opinions on the Implementation of E-commerce Applications and put forward the overall goals and development direction of e-commerce in the next two years. The Opinion pointed out that by 2015, it is necessary to make e-commerce an important mode of circulation of social goods and services with a transaction volume exceeding 18 trillion yuan, online retail sales amounting to more than 10% of total retail sales of social consumer goods, and enterprises above designated size using e-commerce The proportion of more than 80%. According to the Opinion, MOFCOM will support traditional circulation enterprises such as department stores, chain stores and specialized markets to launch e-commerce relying on offline resources and achieve complementary online and offline resources and application synergies. At the same time, it will also encourage the recovery of renewable resources and the flow of used goods through the means of electricity suppliers