全球化进程伴随资本主义的发展而兴起。本文将从传播学和传播社会学的角度出发,探讨全球社会和全球媒介理论的发展历程。这些理论与资本主义世界体系的发展进程紧密相关,而在不同阶段又呈现出不同特色。迄今为止,全球社会和全球媒介理论的发展变化总共可以划分为四个阶段:(1)以马克思恩格斯为代表的,阶级斗争下的全球化理念;(2)沃勒斯坦的世界体系理念;(3)法兰克福学派的批判理论;(4)卢曼的系统论与世界社会。在对上述四种理论进行分析和比较之后,文章将关注点转向大众传媒领域,讨论全球化背景下的新闻、娱乐和公关之间的异同。 The process of globalization is accompanied by the development of capitalism. This essay will discuss the development of global social and global media theory from the perspective of communication science and communication sociology. These theories are closely related to the development of the capitalist world system and show different characteristics at different stages. So far, the development and changes of the global social and global media theory can be divided into four stages in total: (1) the concept of globalization under the class struggle represented by Marx and Engels; (2) Wallerstein’s concept of a world system; 3) Critical Theory of Frankfurt School; (4) Luhmann’s System Theory and World Society. After analyzing and comparing the above four theories, the article shifts the focus to the field of mass media and discusses the similarities and differences between news, entertainment and public relations in the context of globalization.