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《大鱼·海棠》是由梁旋、张春执导,梁旋编剧的中国奇幻动画电影,该片灵感来源于《庄子·逍遥游》,讲述了一个掌管海棠花的少女通过天神湫的帮助复活人类男孩“鲲”的灵魂的故事,影片于2016年7月8日在中国上映。与《大圣归来》一边倒的好评境地不同,《大鱼·海棠》作为让观众一等十二年的大电影却是毁誉参半,这也直接带来了票房上的结果——截至今日,其票房大概只有《大圣归来》的半数。事情往往就是这样,期望越大可能失望就会越大,本文作者将结合这部影片自身情况来分析此片在剧本、设定及营销等方面的优与劣。
“Big Fish · Begonia” is a Chinese fantasy animation film directed by Liang Xuan and Zhang Chun and written by Liang Xuan. The film is inspired by “Zhuangzi Getaway” and tells of a young girl in charge of begonia flower being resurrected with the help of god Tenchi The story of the human boy “Kun” soul, the film on July 8, 2016 release in China. Different from the one-sided acclaim of “The Return of the Greats,” “Big Fish · Begonia” is a widely admired movie for 12 years. This directly brings the box office results - as of today, The box office is probably only about half of the “holy return.” This is often the case, the greater the expectations may be disappointed, the author will combine the film to analyze the film itself in the script, setting and marketing aspects of the merits and demerits.