随着城市建设的发展,标识系统已逐渐成为管理者向公众传递信息、规范公众行为的重要媒介。本文通过对上海新建旅游景点和世博会的实地考察与分析比较,提出了标识系统在诸如公园等景点内规范公众行为、方便园方管理的方法,体现了标识系统在公众与管理者之间的沟通桥梁作用。 With the development of urban construction, the identification system has become an important medium for managers to transmit information to the public and standardize public behavior. Based on the field investigation and analysis of the new tourist attractions in Shanghai and the World Expo, this paper proposes a method for regulating the public behavior and facilitating the management of the park by the identification system in such scenic spots as parks, which reflects the communication between the public and the manager Bridge effect.