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事件行销是以办活动的方式来达到行销的目的,成功的事件行销能提高企业的曝光率,进而提升企业形象;相反的,失败的事件行销,不仅会浪费资源,甚至让企业形象毁于一旦。唯有好的行销企划事前规划,才能做好事件行销专案。行销业专家有以下三点建议: 一、良好的时程规划管制:每位参与的工作人员都必须准时完成自己负责的事项。事件行销牵涉层面广泛,唯有透过良好的时程规划管制,才能环环相扣顺利完成各项工作。二、掌握市场需求及行销策略运用:有效率的事件行销企划不仅要从企业本身的立场考量,更要以客观角度分析。如果不能吸引社会大众的注意力,便无法达到预期的效果。因此事前的市场调查结果,是决定事件行
Event marketing is to achieve the purpose of marketing by means of activities. Successful event marketing can increase the exposure of companies and enhance their corporate image. Conversely, failed event marketing will not only waste resources, but even destroy corporate image. . Only good marketing planning beforehand can do a good job marketing project. The marketing industry experts have the following three suggestions: First, good time planning and control: Each participating staff must complete their own responsibilities on time. Event marketing involves a wide range of issues. Only through good time planning and control, can all aspects be successfully completed. Second, to grasp the market demand and marketing strategy utilization: efficient marketing planning not only from the enterprise’s own considerations, but also an objective analysis. If you do not attract the attention of the general public, you will not be able to achieve the desired results. Therefore, the result of the prior market survey is to determine the event line.