随着社会经济不断发展,人民生活水平日益提高,旅游消费作为重要的需求已成为国民经济发展的重要支柱。城市旅游作为新兴的城市发展理论,对发展城市经济,树立城市发展形象,具有重大影响。城市的旅游品牌需要在经济发展过程中有意识去塑造,并通过合理有效的管理提升旅游品牌的内涵度和公信力。 With the continuous development of social economy and people’s living standards, the tourism consumption as an important demand has become an important pillar of national economic development. As an emerging theory of urban development, urban tourism has a significant impact on the development of urban economy and the image of urban development. Urban tourism brand needs to be consciously shaped in the process of economic development and enhance the connotation and credibility of the tourism brand through reasonable and effective management.