作为很早进入二、三级市场的快消品大腕,联合利华的研究调查较多数策略公司更深入、更早,体系也更完美。对于分散、复杂的二、三级市场,联合利华有着更有效、更实际的应对之道。发展迅速的二、三级市场中国二、三级市场的现状,用“发展迅速,潜力巨大”来形容是最恰当不过了。在我最近几年去过的城市中,那些二、三级市场的发展总能让我震撼。比如合肥,它尽管是个省会城市,但一直相对比较不发达,然而这几年合肥无论从城市规划、零售环境, As a big consumer of FMCG which has entered the secondary and tertiary markets very early, Unilever research has investigated more and more strategic companies more deeply and earlier and the system is more perfect. Unilever has a more effective and practical response to the fragmented and complex secondary and tertiary markets. Rapid development of the secondary and tertiary markets China’s secondary and tertiary markets, the status quo, with “rapid development, great potential” to describe is the most appropriate. In the cities I’ve been to in recent years, the development of those secondary and tertiary markets has always shaken me. Such as Hefei, although it is a capital city, but has been relatively underdeveloped, but in recent years, Hefei, from urban planning, retail environment,