中国传媒产业自70年代末进行经营改革以来,经济实力迅速增强,现在已成为国民经济的一个重要组成部分。但中国传媒体制脱胎于传统的计划经济时代,条块分割、重复建设、散、滥、差现象十分严重;而且微观到单个媒介内部,也是绝大多数权责不清,资源闲置浪费严重,运行机制老化,生产效率差。另外,国际上的跨国传媒集团实力日增,中国传媒入世后势将受到一定冲击,组建大型产 Since the reform of the management of the media industry in the late 1970s, the economic strength has rapidly increased and now it has become an important part of the national economy. However, the media system in China was born out of the traditional era of planned economy. The fragmentation, duplication, duplication and indiscriminate distribution of the media system in China are very serious. Moreover, the microscopic view of most media within a single medium is unclear, Mechanism of aging, poor production efficiency. In addition, the strength of multinational media groups in the world is increasing day by day. After the accession to the WTO, China’s media industry will have some impact and the formation of large-scale production