当前,在市场经济条件下,我国赞助营销活动异常活跃,赛事营销的诊断对于赞助企业实现营销策略,发挥营销效能,降低营销投入风险,促进赞助企业的发展,具有重要的意义。因此,深入研究赞助企业营销诊断,具有重要的现实意义和理论参考。在 At present, under the condition of market economy, sponsored marketing activities in our country are very active. The diagnosis of event marketing is of great significance for sponsoring enterprises to realize marketing strategy, exert marketing effectiveness, reduce marketing investment risk and promote the development of sponsoring enterprises. Therefore, it is of important practical significance and theoretical reference to further study the marketing diagnosis of sponsoring enterprises. in