随着市场经济与经济全球化的迅猛发展,越来越多的市场竞争者突破了地域限制与国别限制。在市场经济迅速波及全球的今天,需要树立相应的跨文化营销观念。任何产品的生产、经营与销售都是跨文化营销背景下必须考虑的因素。必须指出的是,跨文化营销必须综合考虑与商品宣传、销售紧密相关的文化因素是跨文化营销的必由之路。 With the rapid development of market economy and economic globalization, more and more market competitors have broken through geographical restrictions and country restrictions. In today’s market economy rapidly spread around the world, need to establish the appropriate cross-cultural marketing concept. The production, management and sales of any product are factors that must be considered in the context of cross-cultural marketing. It must be pointed out that cross-cultural marketing must take into account the cultural factors closely related to product promotion and sales are the only ways to cross-cultural marketing.