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演出市场营销是市场经济活动的一个重要组成部分,是通过物质交换而实现的,由于演出市场包含的内容范围广,品种和形式多样,文化内涵丰富,社会影响力广泛,因此对演出市场的营销提出了更高的要求,有效的演出市场营销既能够满足艺术经营者经济需求,实现产品的商品属性,同时也能够带来相应的社会效益,实现其公民的社会属性。本文分三部分进行阐述,通过对我国演出市场困境的分析及目前我国现有演出市场营销观念的概括,提出适合演出市场的营销模型即价值传递。
Performance marketing is an important part of the market economy activity. It is realized through the material exchange. Because the performance market contains a wide range of content, variety and form, rich cultural connotation and wide social influence, marketing of the performance market Put forward higher requirements, effective performance of marketing both to meet the economic needs of art operators to achieve the product’s product attributes, but also can bring the corresponding social benefits and realize the social attributes of its citizens. This article is divided into three parts. Through the analysis of the market dilemma in our country and the current concept of marketing in China, we put forward the marketing model that is suitable for the performance market, that is, the value transfer.