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媒介文化生态理念的核心是把媒介文化视为一种环境。在区域社会生活中,特定的媒介文化生态,影响人们的文化认知和文化体验,建构着特定的地域文化面貌。区域间媒介文化的形态和特色,对地域文化的内容和意义生产起着重要作用。在它的推动下,地域文化必然要产生自身价值和意义的拓展,其中包括地域文化资源新的价值赋予,也包括在更广泛文化背景下对地域文化现象新的价值阐释。大众媒介营造的地域文化信息生态,应当体现多元素文化的共存与共享,并形成地域文化内容与价值的生活化共识。
The core of the concept of media culture ecology is to regard media culture as an environment. In the regional social life, the specific media cultural ecology affects people’s cultural cognition and cultural experience, and constructs a specific geographical and cultural outlook. The shape and characteristics of inter-regional media culture play an important role in the production of content and meaning in regional culture. Under its impetus, the regional culture will inevitably have its own value and meaning of the expansion, including the new value of geographical and cultural resources to give, but also includes a wider range of cultural context of the new cultural interpretation of the value of the region. The ecology of regional cultural information created by the mass media should embody the coexistence and sharing of multi-elemental culture and form a consensus of life for the content and value of regional culture.