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华东六省中,江西、山东、江苏、浙江在酒类销售方面表现出来的“省外酒走势强劲,省外酒难出低迷”的现象具有一定的代表性,这引起不少人的思索……市场是无情的,同时也是公平的,消费者是最终的裁决者。WTO的大门开启在即,地产酒如何保持自己的优势并加以巩固?省外酒如何树立好自己的品牌审时度势拥有市场?双方又如何取长补短共同发展进一步取得消费者的认可和信赖从而达到“三赢”的目标?这正是思索的急所与关键!
Among the six provinces in East China, Jiangxi, Shandong, Jiangsu and Zhejiang have shown a certain degree of representativeness in the sales of alcoholic beverages outside the province, which has caused many people to think... ...The market is ruthless and fair, and consumers are the ultimate arbiters. The door to WTO will soon begin, how will local wines maintain their advantages and be consolidated? How will provincial wines establish their own brands and assess the market? Have the market? How can both sides complement each other and develop together to achieve further consumer recognition and trust so as to achieve “win-win”? The goal? This is exactly the hurry and key to thinking!